Employees are your greatest advocates when they are highly engaged. They wear your brand on their sleeve and will rave about it to their friends and families, your customers, suppliers and other stakeholders. However, disengaged employees can destroy value quite simply by being indifferent about your services or product. These opinions do matter as people translate verbal and non verbal cues to form a lasting impression. Hence it pays to know your employees like your customers. Engagement is a simple premise - take time to treat your employees like your customers. Learn about their likes and dislikes, what are their problems and just by listening carefully you will be making ripples that lead to waves of success.